Every Key SaaS Metric Calculated in One Place
Input your MRR, churn, expansion revenue, and CAC to instantly calculate ARR, net revenue retention, LTV:CAC ratio, magic number, burn multiple, and rule of 40 score with comparisons to top SaaS benchmarks.
SaaS Metrics Dashboard Calculator
Why metrics benchmarks matter
Knowing your LTV:CAC ratio or NRR in isolation is useful, but understanding how it compares to SaaS industry benchmarks tells you whether you are ahead of, at, or behind where investors expect a company at your stage to be. This context shapes fundraising narratives and strategic priorities.
Revenue vs. logo churn
Logo churn counts the percentage of customers who cancel. MRR churn measures the revenue lost. These can diverge significantly. Losing a large contract has a greater MRR churn impact than losing five small ones, even if the logo count looks fine. Track both to get the full picture. See /churn for detailed breakdown.
The compounding effect of NRR
A company with 120% NRR doubles its existing revenue base roughly every 4 years from expansion alone, before any new customer acquisition. This is why investors pay a significant premium for high NRR: it dramatically reduces the dependency on the sales machine to sustain or grow revenue.